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There is always etiquette to be followed when commenting on anyone's blog, even your own. However, when commenting on corporate blogs these are the rules I abide to:
1. Use appropriate language.
2. Do not shamelessly promote yourself on someone else's corporate blog.
3. Add some value to the topic being conveyed by the blog post.
4. Stick to light topics rather than heavy, controversial topics.
5. Do not try to ridicule or downplay the person or company who owns the blog.
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